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isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]"
~type_genre:"Aufsatz im Buch"
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Marketing letters : a journal of research in marketing
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
Advertising in new formats and media : current research and implications for marketers
5
Engaging consumers through branded entertainment and convergent media
4
Digital advertising : theory and research
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Wert und Werte der Marketing-Kommunikation
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advancing insights on brand management
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business environment in India : some aspects
1
Business of bollywood : the changing dimensions
1
Challenges in an age of dis-engagement
1
Digital transformation, strategic resilience, cyber security and risk management
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Euromoney encyclopedia of debt finance
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handbook on cross-cultural marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
1
Kommunikationspolitik im 21. Jahrhundert
1
Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing in the new global order : challenges and opportunities
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
1
Ökonomie, Qualität und Management von Unterhaltungsmedien
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ECONIS (ZBW)
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Brand placement in television shows : exploring the role of program-induced moods
Rathmann, Peggy
;
Leischnig, Alexander
;
Enke, Margit
- In:
Current insights and future trends : [extended versions …
,
(pp. 261-272)
.
2012
Persistent link: https://www.econbiz.de/10009748094
Saved in:
2
The effect of flow on implicit memory of in-game brand placements
Kazakova, Snezhanka
;
Cauberghe, Verolien
;
Thijs, Dieter
- In:
Current insights and future trends : [extended versions …
,
(pp. 249-259)
.
2012
Persistent link: https://www.econbiz.de/10009748095
Saved in:
3
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
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