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person:"Noguti, Valeria"
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Noguti, Valeria
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
8
Chen, Huan
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Russell, Cristel Antonia
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Boerman, Sophie C.
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Hudders, Liselot
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Sung, Yongjun
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Tessitore, Tina
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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Chan, Fanny Fong Yee
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Chan, Fong Yee
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De Gregorio, Federico
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Schramm, Holger
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Verhellen, Yann
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Davtyan, Davit
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Erenburg, Grigori
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Gistri, Giacomo
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Lehu, Jean-Marc
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Lowe, Ben
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Redondo, Ignacio
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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The moderating role of social norms on the effects of product placement in television fiction : a field study in Brazil
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011304692
Saved in:
2
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
3
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
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