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person:"Russell, Cristel Antonia"
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Product Placement
7
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7
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Russell, Cristel Antonia
Pelsmacker, Patrick de
15
Reijmersdal, Eva A. van
13
Dens, Nathalie
12
Matthes, Jörg
10
Naderer, Brigitte
8
Chen, Huan
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Erenburg, Grigori
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Lehu, Jean-Marc
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Lowe, Ben
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Journal of advertising research
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
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1
Expanding the agenda of research on product placement : a commercial intertext
Russell, Cristel Antonia
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 38-48
Persistent link: https://www.econbiz.de/10012201392
Saved in:
2
Hedonic contamination of entertainment : how exposure to advertising in movies and television taints subsequent entertainment experiences
Russell, Cristel Antonia
;
Russell, Dale W.
;
Morales, …
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 38-52
Persistent link: https://www.econbiz.de/10011707660
Saved in:
3
Uncovering the power of natural endorsements : a comparison with celebrity-endorsed advertising and product placements
Russell, Cristel Antonia
;
Rasolofoarison, Dina
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011799718
Saved in:
4
The moderating role of social norms on the effects of product placement in television fiction : a field study in Brazil
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10011304692
Saved in:
5
Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
Journal of advertising : official publication of the …
43
(
2014
)
1
,
pp. 46-62
Persistent link: https://www.econbiz.de/10010344090
Saved in:
6
The importance of the social context on the impact of product placements
Noguti, Valeria
;
Russell, Cristel Antonia
- In:
The changing roles of advertising : [extended versions …
,
(pp. 115-130)
.
2013
Persistent link: https://www.econbiz.de/10009773045
Saved in:
7
The product well placed : the relative impact of placement and audience characteristics on placement recall
Bressoud, Etienne
;
Lehu, Jean-Marc
;
Russell, Cristel Antonia
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 374-385
Persistent link: https://www.econbiz.de/10008857212
Saved in:
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