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~person:"Sharma, Yuvraj"
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Search: subject_exact:"Schnelldrehende Konsumgüter"
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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E-WOM issues and challenges : a study with respect to the FMCG sector
Jain, Dhiraj
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Sharma, Yuvraj
- In:
Capturing, analyzing, and managing word-of-mouth in the …
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(pp. 213-229)
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2016
Persistent link: https://www.econbiz.de/10011430666
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