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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Discussion paper series / IZA
7
NBER working paper series
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Quality management journal : QMJ
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5
International journal of contemporary hospitality management
5
International journal of services and standards
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Benchmarking : an international journal ; BIJ
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Case studies on MNCs in China ; Vol. 1
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of marketing research : JMR
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Technical report TX / UTEP Border Region Modeling Project
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The Rand journal of economics
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Tourism and hospitality research : the surrey quarterly review
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Agribusiness : an international journal
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McCafe : the McDonald's co-branding experience
Wright, Owen
;
Frazer, Lorrelle
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
14
(
2006/07
)
6
,
pp. 442-457
Persistent link: https://www.econbiz.de/10003509037
Saved in:
2
Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
; …
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10003458920
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