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~type_genre:"Aufsatz im Buch"
~person:"Allen, Cristina"
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Big data marketing strategies for superior customer experience
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What do Twitter users think of top fast food brands? : exploring public opinion using a sentiment analysis approach
Allen, Cristina
- In:
Big data marketing strategies for superior customer …
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(pp. 217-245)
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2023
Persistent link: https://www.econbiz.de/10014365905
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