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~type_genre:"Aufsatz im Buch"
~subject:"Multinationales Unternehmen"
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Multinationales Unternehmen
Fast-food industry
45
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19
Fast food
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18
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Case studies on MNCs in China ; Vol. 1
2
Conference proceedings trends in business communication 2016
1
Grenzenlose Kontrolle? : organisatorischer Wandel und politische Macht multinationaler Unternehmen
1
Handbook of research on business ethics and corporate responsibilities
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Marketing cases from emerging markets
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Strategic marketing management and tactics in the service industry
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Intercultural online communication of international companies in high-context and low-context cultures
Kniewasser, Christina
- In:
Conference proceedings trends in business communication 2016
,
(pp. 141-147)
.
2017
Persistent link: https://www.econbiz.de/10011620182
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2
Glocalization in fast food chains glocalization in fast food chains : a case study of McDonald's
Mathur, Surbhi
- In:
Strategic marketing management and tactics in the …
,
(pp. 330-347)
.
2017
Persistent link: https://www.econbiz.de/10011695364
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3
The Starbucks culture : responsible, radical innovation in an irresponsible, incremental world
Marques, Joan
;
Camillo, Angelo A.
;
Holt, Svetlana
- In:
Handbook of research on business ethics and corporate …
,
(pp. 302-312)
.
2015
Persistent link: https://www.econbiz.de/10011584009
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4
KFC in China
Yang, Hsiao-Pei
- In:
Marketing cases from emerging markets
,
(pp. 17-23)
.
2014
Persistent link: https://www.econbiz.de/10010188853
Saved in:
5
Burger King in China
Kumar, R. Muthu
;
Chakroborthy, Smita
-
2007
Persistent link: https://www.econbiz.de/10003846247
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6
KFC in China
Chandrasekar
-
2007
Persistent link: https://www.econbiz.de/10003846274
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7
Homogene Personalpolitik, sich fügende Mitarbeiter und Gewerkschaftsfeindlichkeit : zur Unternehmenspolitik von McDonald's in Deutschland und Großbritannien
Royle, Tony
- In:
Grenzenlose Kontrolle? : organisatorischer Wandel und …
,
(pp. 93-110)
.
2000
Persistent link: https://www.econbiz.de/10001548072
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