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subject:"E-commerce"
~person:"Huang, Lihua"
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E-commerce
Consumer behaviour
2
Electronic Commerce
2
Internet marketing
2
Konsumentenverhalten
2
Online retailing
2
Online-Handel
2
Online-Marketing
2
Search engine
2
Social Web
2
Social web
2
Suchmaschine
2
Advertising effects
1
Brand extension
1
Brand image
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Electronic publishing
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Elektronische Publikation
1
Gastronomie
1
Internet
1
Kundenbindungsprogramm
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Loyalty program
1
Markenimage
1
Markentransfer
1
Preismanagement
1
Pricing strategy
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Restaurant industry
1
Sales promotion
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Verkaufsförderung
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Viral marketing
1
Virales Marketing
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Werbewirkung
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keyword sponsored search
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online coupon
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online review
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product price
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product sales
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promotional marketing
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Huang, Lihua
Long, Fei
4
Sailer, Katharina
4
Ezrachi, Ariel
3
Ghose, Anindya
3
Alleman, James H.
2
Aydin, Goker
2
Basu, Preetam
2
Budzinski, Oliver
2
De los Santos, Babur
2
Decarolis, Francesco
2
Dellarocas, Chrysanthos
2
Eliaz, Kfir
2
Fang, Eric
2
Fang, Lu
2
Goldmanis, Maris
2
Graef, Inge
2
Haucap, Justus
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Hu, Shanshan
2
Hunt, Bill
2
Jerath, Kinshuk
2
Jones, Susan K.
2
Kaumanns, Ralf
2
Kumar, Nanda
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Köhler, Karoline H.
2
Li, Xiaoling
2
Lieberam-Schmidt, Sönke
2
Liu, Yunchuan
2
Lorincz, Szabolcs
2
Moran, Mike
2
Nair, Harikesh
2
Ockenfels, Axel
2
Penta, Antonio
2
Rakshit, Krishanu
2
Reiley, David
2
Sadrieh, Abdolkarim
2
Sahni, Navdeep S.
2
Saint-Paul, Gilles
2
Sapi, Geza
2
Schäfer, Maximilian
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Decision support systems : DSS ; the international journal
1
Information systems research : ISR
1
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ECONIS (ZBW)
2
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1
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
2
Brand extension of online technology products : evidence from search engine to virtual communities and online news
Song, Peijian
;
Cheng, Zhang
;
Xu, Yunjie
;
Huang, Lihua
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 91-99
Persistent link: https://www.econbiz.de/10003953519
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