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~person:"Silberer, Günter"
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Silberer, Günter
Kreutzer, Ralf T.
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
E-marketing ; Vol. 1
1
Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Marketing : ZFP ; journal of research and management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
6
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1
Mobile Customer Relationship Management (mCRM) : constraints and challenges
Silberer, Günter
;
Schulz, Sebastian
-
2012
Persistent link: https://www.econbiz.de/10009575378
Saved in:
2
Online advertising by tell-a-friend services
Silberer, Günter
;
Henning, Christoph
;
Steinmann, Sascha
- In:
Current insights and future trends : [extended versions …
,
(pp. 219-233)
.
2012
Persistent link: https://www.econbiz.de/10009748097
Saved in:
3
Empfehlungsservice auf Websites : eine neue Form der Online-Werbung
Silberer, Günter
;
Henning, Christoph
;
Steinmann, Sascha
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 307-327)
.
2011
Persistent link: https://www.econbiz.de/10009241244
Saved in:
4
Spielend werben: Erfolgsfaktoren und Potenziale des In-game Advertising?
Mau, Gunnar
;
Palamartchouk, Ekaterina
;
Silberer, Günter
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 349-362
Persistent link: https://www.econbiz.de/10003818381
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5
Determinanten des Weiterempfehlens im viralen Marketing
Mau, Gunnar
;
Schulz, Sebastian
;
Silberer, Günter
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10003719844
Saved in:
6
Wirkung von streaming Media-Werbung
Silberer, Günter
;
Engelhardt, Jan-Frederik
;
Deiters, …
- In:
Marketing : ZFP ; journal of research and management
27
(
2005
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10002571146
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