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isPartOf:"Internet advertising : theory and research"
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Internet marketing
16
Online-Marketing
16
USA
5
United States
5
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Interactive media
2
Interaktive Medien
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Ball, Jennifer G.
1
Bentley, Clyde H.
1
Chen, Qimei
1
Coyle, James R.
1
Davidson, Sandra
1
Edwards, Steven M.
1
Gould, Stephen J.
1
Haas, John W.
1
Hood, Karen
1
La Ferle, Carrie
1
Leckenby, John D.
1
Lee, Eun-Ju
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Li, Hairong
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McMillan, Sally J.
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Micu, Anca C.
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Rodgers, Shelly
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Schumann, David W.
1
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1
Stout, Patricia A.
1
Thorson, Kjerstin
1
Villegas, Jorge
1
Waltman, Michael S.
1
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Internet advertising : theory and research
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of marketing communications
115
Journal of advertising research
114
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
78
Journal of internet commerce
77
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Electronic commerce research
68
International journal of advertising : the quarterly review of marketing communications
65
Springer eBook Collection
64
International journal of technology marketing : IJTMkt
63
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
Marketing intelligence & planning
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
Journal of marketing
52
Journal of travel and tourism marketing
50
International journal of business information systems : IJBIS
49
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
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ECONIS (ZBW)
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1
Internet advertising : one face or many?
McMillan, Sally J.
- In:
Internet advertising : theory and research
,
(pp. 15-35)
.
2007
Persistent link: https://www.econbiz.de/10003530755
Saved in:
2
Theoretical approaches in Internet advertising research
Micu, Anca C.
- In:
Internet advertising : theory and research
,
(pp. 37-68)
.
2007
Persistent link: https://www.econbiz.de/10003530758
Saved in:
3
Internet integrated marketing communications (I-IMC) : theory and practice
Coyle, James R.
;
Gould, Stephen J.
- In:
Internet advertising : theory and research
,
(pp. 69-88)
.
2007
Persistent link: https://www.econbiz.de/10003530767
Saved in:
4
Motivations for using the Internet and its implications for Internet advertising
Edwards, Steven M.
- In:
Internet advertising : theory and research
,
(pp. 91-119)
.
2007
Persistent link: https://www.econbiz.de/10003530771
Saved in:
5
Computer agents as sources of trust in Internet advertising
Lee, Eun-Ju
- In:
Internet advertising : theory and research
,
(pp. 121-147)
.
2007
Persistent link: https://www.econbiz.de/10003530778
Saved in:
6
The process and consequences of cognitive filtering of Internet content : handling the glut of internet advertising
Hood, Karen
;
Schumann, David W.
- In:
Internet advertising : theory and research
,
(pp. 185-202)
.
2007
Persistent link: https://www.econbiz.de/10003530789
Saved in:
7
Examining the effectiveness of Internet advertising formats
Li, Hairong
;
Leckenby, John D.
- In:
Internet advertising : theory and research
,
(pp. 203-224)
.
2007
Persistent link: https://www.econbiz.de/10003530835
Saved in:
8
Measuring interactive marketing communication : conceptual foundations and empirical operationalizations
Stewart, David W.
;
Pavlou, Paul A.
- In:
Internet advertising : theory and research
,
(pp. 225-257)
.
2007
Persistent link: https://www.econbiz.de/10003530851
Saved in:
9
The interactive advertising model : additional insights into response to spamming
Rodgers, Shelly
;
Chen, Qimei
- In:
Internet advertising : theory and research
,
(pp. 259-283)
.
2007
Persistent link: https://www.econbiz.de/10003530855
Saved in:
10
Global issues in online advertising
La Ferle, Carrie
- In:
Internet advertising : theory and research
,
(pp. 287-311)
.
2007
Persistent link: https://www.econbiz.de/10003530865
Saved in:
11
Internet advertising in online newspapers
Bentley, Clyde H.
- In:
Internet advertising : theory and research
,
(pp. 313-322)
.
2007
Persistent link: https://www.econbiz.de/10003530878
Saved in:
12
The new online campaign : translating information into action
Thorson, Kjerstin
;
Watson, Brendan
- In:
Internet advertising : theory and research
,
(pp. 323-342)
.
2007
Persistent link: https://www.econbiz.de/10003530886
Saved in:
13
Internet advertising and children
Neeley, Sabrina M.
- In:
Internet advertising : theory and research
,
(pp. 343-362)
.
2007
Persistent link: https://www.econbiz.de/10003530892
Saved in:
14
Health marketing and the Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
15
Advertising hate on the Internet
Waltman, Michael S.
;
Haas, John W.
- In:
Internet advertising : theory and research
,
(pp. 397-426)
.
2007
Persistent link: https://www.econbiz.de/10003530920
Saved in:
16
From spam to stern : advertising law and the Internet
Davidson, Sandra
- In:
Internet advertising : theory and research
,
(pp. 427-471)
.
2007
Persistent link: https://www.econbiz.de/10003530926
Saved in:
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