//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmented markets"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Market segmentation
5
Marktsegmentierung
5
B-to-B-Marketing
2
Business-to-business marketing
2
Competitive strategy
2
Computer-assisted marketing
2
IT-gestütztes Marketing
2
USA
2
United States
2
Wettbewerbsstrategie
2
Armut
1
Business model
1
Cement industry
1
Emerging economies
1
Geschäftsmodell
1
Lieferantenmanagement
1
Low income
1
Market leader
1
Market share
1
Marktanteil
1
Marktführer
1
Network economics
1
Netzwerkökonomik
1
Niedrigeinkommen
1
Poverty
1
Schwellenländer
1
Software industry
1
Softwareindustrie
1
Supplier relationship management
1
Zementindustrie
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Case study
2
Fallstudie
2
Language
All
English
5
Author
All
Avery, Jill
1
Chu, Michael
1
Goyal, Manish
1
Hancock, Maryanne Q.
1
Hatami, Homayoun
1
Hałaburda, Hanna
1
MacMillan, Ian C.
1
Martin, Roger L.
1
Oberholzer-Gee, Felix
1
Petkoski, Djordjija
1
Rangan, V. Kasturi
1
Selden, Larry
1
Steenburgh, Thomas J.
1
Volpe, Mike
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of retailing and consumer services
31
NBER working paper series
23
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Journal of banking & finance
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The limits of scale
Hałaburda, Hanna
;
Oberholzer-Gee, Felix
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 94-99
Persistent link: https://www.econbiz.de/10010343431
Saved in:
2
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
3
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
4
Segmenting the base of the pyramid
Rangan, V. Kasturi
;
Chu, Michael
;
Petkoski, Djordjija
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009233225
Saved in:
5
The incumbent's advantage
MacMillan, Ian C.
;
Selden, Larry
- In:
Harvard business review : HBR
86
(
2008
)
10
,
pp. 111-121
Persistent link: https://www.econbiz.de/10003772277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->