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~isPartOf:"Instrumentarium zur Bearbeitung segmentierter Märkte"
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Market segmentation
7
Marktsegmentierung
7
Activity-based costing
1
Automotive services industry
1
Betriebliche Kennzahl
1
Brand management
1
Coca-Cola GmbH
1
Consumer behaviour
1
Distribution channel
1
EU antitrust law
1
EU-Kartellrecht
1
Exclusive dealing
1
Financial ratio
1
Firm performance
1
Gender studies
1
Geschlechterforschung
1
Kaufentscheidung
1
Kfz-Gewerbe
1
Konsumentenverhalten
1
Markenführung
1
Preismanagement
1
Pricing strategy
1
Product differentiation
1
Product management
1
Produktdifferenzierung
1
Produktmanagement
1
Prozesskostenrechnung
1
Public relations
1
Purchase decision
1
Sales promotion
1
Target costing
1
Target group
1
Unternehmenserfolg
1
Verkaufsförderung
1
Vertriebsbindung
1
Vertriebsweg
1
Zalando
1
Zielgruppe
1
Zielkostenrechnung
1
Öffentlichkeitsarbeit
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German
7
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Redler, Jörn
2
Ehrmann, Harald
1
Huckemann, Matthias
1
Hüttel, Klaus
1
Kürble, Peter
1
Niebling, Jürgen
1
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Instrumentarium zur Bearbeitung segmentierter Märkte
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
Gabler Edition Wissenschaft
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Journal of banking & finance
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of food products marketing
9
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ECONIS (ZBW)
7
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1
Vertriebsrechtliche Aspekte der Marktsegmentierung
Niebling, Jürgen
-
2013
Persistent link: https://www.econbiz.de/10010239124
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2
Marktsegmenterfolgsrechnung
Ehrmann, Harald
-
2013
Persistent link: https://www.econbiz.de/10010239126
Saved in:
3
Markenführung und Marktsegmentierung
Redler, Jörn
-
2013
Persistent link: https://www.econbiz.de/10010239127
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4
Segmentierung und vertriebspolitische Maßnahmen
Redler, Jörn
-
2013
Persistent link: https://www.econbiz.de/10010239129
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5
Marktsegmentierung mithilfe der Kommunikationspolitik
Kürble, Peter
-
2013
Persistent link: https://www.econbiz.de/10010239131
Saved in:
6
Marktsegmentierung durch preispolitische Maßnahmen
Huckemann, Matthias
-
2013
Persistent link: https://www.econbiz.de/10010239133
Saved in:
7
Marktsegmentierung durch produktpolitische Maßnahmen
Hüttel, Klaus
-
2013
Persistent link: https://www.econbiz.de/10010239135
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