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Market segmentation
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Marktsegmentierung
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International market segmentation
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Internationales Marketing
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Cross-cultural and critical perspectives on brands
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International marketing ; Vol. 3
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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
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Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J.
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2008
Persistent link: https://www.econbiz.de/10003657602
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