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isPartOf:"CESifo working papers"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Socio-demographics"
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Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
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