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person:"Haimerl, Elmar"
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Market segmentation
4
Marktsegmentierung
4
Brand management
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Haimerl, Elmar
Occhino, Filippo
26
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Rundle-Thiele, Sharyn
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Bergemann, Dirk
9
Nijkamp, Peter
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Galeotti, Andrea
8
Grün, Bettina
8
Pepels, Werner
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Simkin, Lyndon
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Weill, Pierre-Olivier
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Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Morris, Stephen
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Rahi, Rohit
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Spann, Martin
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Zigrand, Jean-Pierre
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Bekaert, Geert
6
Chawla, Deepak
6
Degryse, Hans
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Dotsey, Michael
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Edmond, Chris
6
Engel, Charles
6
Gadenne, Lucie
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Girardi, Alessandro
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Harvey, Campbell R.
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Jahrbuch der Absatz- und Verbrauchsforschung
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
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Me-toos erfolgreich launchen! : Marktsegmentierung für Markterfolge in etablierten Märkten
Haimerl, Elmar
;
Ohnemus, Ralph
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
2
,
pp. 100-115
Persistent link: https://www.econbiz.de/10003738908
Saved in:
2
Brand positioning in established markets : new approaches in "everyday marketing"
Haimerl, Elmar
;
Ohnemus, Ralph
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 100-116
Persistent link: https://www.econbiz.de/10003812339
Saved in:
3
Optimale Positionierung : warum Marktsegmentationen meistens falsch sind!
Mayer de Groot, Ralf
;
Haimerl, Elmar
;
Ohnemus, Ralph
; …
-
2006
Persistent link: https://www.econbiz.de/10003320602
Saved in:
4
Was läuft falsch bei Marktsegmentation?
Haimerl, Elmar
;
Ohnemus, Ralph
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
51
(
2005
)
3
,
pp. 242-265
Persistent link: https://www.econbiz.de/10003217434
Saved in:
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