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~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Indien"
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Journal of vacation marketing : an international journal
Marketing letters : a journal of research in marketing
Marketing theory
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Young consumers : insight and ideas for responsible marketers
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The IUP journal of marketing management : IJMM
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
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Handbook of research in mobile business : technical, methodological, and social perspectives
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Health marketing quarterly
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Innovations in services marketing and management : strategies for emerging economies
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Journal of food products marketing
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The long tail of tourism : holiday niches and their impact on mainstream tourism
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Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
2
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
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