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~person:"Bakir, Aysen"
~person:"Huang, Szu-chi"
~isPartOf:"Journal of international consumer marketing"
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Bakir, Aysen
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Journal of international consumer marketing
Journal of advertising : official publication of the American Academy of Advertising
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Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
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2
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
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