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~person:"Bakir, Aysen"
~person:"Antony, Suresh Paul"
~subject:"India"
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Bakir, Aysen
Antony, Suresh Paul
Singh, Raghbir
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Journal of global marketing
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The silver market phenomenon : business opportunities in an era of demographic change
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The silver market phenomenon : marketing and innovation in the aging society
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Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
2
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
3
India : opportunities and challenges of demographic transition
Antony, Suresh Paul
;
Purwar, P. C.
;
Kinra, Neelam
; …
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 339-351)
.
2011
Persistent link: https://www.econbiz.de/10008746315
Saved in:
4
India : emerging opportunities in a market in transition
Antony, Suresh Paul
;
Purwar, P.C.
;
Kinra, Neelam
; …
- In:
The silver market phenomenon : business opportunities …
,
(pp. 341-352)
.
2008
Persistent link: https://www.econbiz.de/10003749519
Saved in:
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