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~person:"Bakir, Aysen"
~person:"Coffey, Amy Jo"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Segmentierung von Konsumenten"
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Bakir, Aysen
Coffey, Amy Jo
Hudders, Liselot
9
Buijzen, Moniek
7
Rozendaal, Esther
6
Singh, Ramendra
6
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ECONIS (ZBW)
12
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1
You eat "like a girl" : gender differences in content and effects of food advertising depicting sports
Castonguay, Jessica
;
Bakir, Aysen
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
3
,
pp. 233-256
Persistent link: https://www.econbiz.de/10012243196
Saved in:
2
Adolescents' responses to cereal ads : an assessment of weight and gender
Castonguay, Jessica
;
Bakir, Aysen
;
Blodgett, Jeffrey G.
- In:
Journal of food products marketing : innovations in …
25
(
2019
)
8
,
pp. 785-804
Persistent link: https://www.econbiz.de/10012243706
Saved in:
3
The power of cultural factors in Spanish-language advertising : ethnic-group traits and metrics may predict advertiser investment across media platforms
Coffey, Amy Jo
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 346-355
Persistent link: https://www.econbiz.de/10010419804
Saved in:
4
Character portrayal : examining gender roles in television commercials targeted at children in India and the United States
Bakir, Aysen
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010189545
Saved in:
5
Understanding the invisibility of the Asian-American television audience : why marketers often overlook an audience of "model" consumers
Coffey, Amy Jo
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 101-118
Persistent link: https://www.econbiz.de/10009745858
Saved in:
6
Fantasy in food advertising targeted at children
Rose, Gregory
;
Merchant, Altaf
;
Bakir, Aysen
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 75-90
Persistent link: https://www.econbiz.de/10009738526
Saved in:
7
A cross-national analysis of advertisement content
Bakir, Aysen
- In:
Journal of international consumer marketing
24
(
2012
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10009566965
Saved in:
8
Audience as product : identifying advertiser preferences
Coffey, Amy Jo
;
Wurst, John C.
- In:
Journal of media business studies
9
(
2012
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10009735182
Saved in:
9
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
10
How are children's attitudes toward ads and brands affected by gender-related content in advertising?
Bakir, Aysen
;
Palan, Kay M.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 35-48
Persistent link: https://www.econbiz.de/10003962669
Saved in:
11
Children's responses to gender-role stereotyped advertisements
Bakir, Aysen
;
Blodgett, Jeffrey G.
;
Rose, Gregory
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 255-266
Persistent link: https://www.econbiz.de/10003742677
Saved in:
12
The case for audience isolation : language and culture as predictors of advertiser investment
Coffey, Amy Jo
- In:
JMM : the international journal on media management
10
(
2008
)
2
,
pp. 81-90
Persistent link: https://www.econbiz.de/10003720725
Saved in:
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