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~type_genre:"Fallstudie"
~person:"Bagozzi, Richard P."
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Search: subject_exact:"Segmentierung von Konsumenten"
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Brand management
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Bagozzi, Richard P.
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Scandinavian journal of management
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Brand community membership and the construction of meaning
Morandin, Gabriele
;
Bagozzi, Richard P.
;
Bergami, Massimo
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 173-183
Persistent link: https://www.econbiz.de/10009758005
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