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subject:"Marketing"
~person:"Chakrabarti, Ronika"
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Concerned markets : economic ordering for multiple values
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Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
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2
Designing better markets for people at the bottom of the pyramid : bottom-up market design
Chakrabarti, Ronika
;
Mason, Katy
- In:
Concerned markets : economic ordering for multiple values
,
(pp. 153-177)
.
2014
Persistent link: https://www.econbiz.de/10010462799
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