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~person:"Huber, Frank"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
5
Marktsegmentierung
5
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Estimation
2
Product management
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Huber, Frank
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Occhino, Filippo
11
Rundle-Thiele, Sharyn
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Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
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Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
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Bergemann, Dirk
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
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Grün, Bettina
8
Nijkamp, Peter
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Pepels, Werner
8
Simkin, Lyndon
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Weill, Pierre-Olivier
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Cespa, Giovanni
7
DeSarbo, Wayne S.
7
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7
Spann, Martin
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6
Chawla, Deepak
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Degryse, Hans
6
Edmond, Chris
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Engel, Charles
6
Gadenne, Lucie
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Girardi, Alessandro
6
Grigolon, Laura
6
Harvey, Campbell R.
6
Kesting, Tobias
6
Kruger, Martinette
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Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Journal of business economics : JBE
1
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
1
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
1
Wissenschaftliche Arbeitspapiere / P / Center of Market-Oriented Product and Production Management
1
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ECONIS (ZBW)
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1
Wie aus Irrsinn Sinn entsteht : eine empirische Segmentierung der werberelevanten TV-Zielgruppe
Huber, Frank
;
Lenzen, Johann Michael
;
Schreiber, Theresa
; …
-
2013
Persistent link: https://www.econbiz.de/10010260298
Saved in:
2
Kundenwertorientierte Segmentierung von Urlaubsreisenden auf der Basis von Entscheidungsstilen und Kaufmotiven : Ergebnisse einer empirischen Studie
Huber, Frank
;
Kressmann, Frank
;
Rudolph, Angela
-
2005
Persistent link: https://www.econbiz.de/10003233147
Saved in:
3
Ein Ansatz zur gewinnmaximalen Produktgestaltung auf Basis des Plattformkonzepts
Riesenbeck, Hajo
;
Herrmann, Andreas
;
Huber, Frank
- In:
Journal of business economics : JBE
71
(
2001
)
7
,
pp. 827-847
Persistent link: https://www.econbiz.de/10001595995
Saved in:
4
Utility-oriented design of service bundles in the hotel industry, based on the conjoint measurement method
Bauer, Hans H.
;
Huber, Frank
;
Adam, Richard
- In:
Optimal bundling : marketing strategies for improving …
,
(pp. 269-295)
.
1999
Persistent link: https://www.econbiz.de/10001425142
Saved in:
5
Design of lines as a product-policy variant to retain customers in the automotive industry
Bauer, Hans H.
;
Huber, Frank
;
Keller, Thomas
- In:
Customer retention in the automotive industry : …
,
(pp. 67-92)
.
1997
Persistent link: https://www.econbiz.de/10001299165
Saved in:
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