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~person:"Sausen, Karsten"
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Market segmentation
4
Marktsegmentierung
4
Schweiz
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Competitive advantage
1
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1
Erfolgsfaktor
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Resource-based view
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Sausen, Karsten
Dolnicar, Sara
25
Dibb, Sally
13
Vayanos, Dimitri
12
Bauer, Hans H.
11
Gromb, Denis
11
Occhino, Filippo
11
Rundle-Thiele, Sharyn
11
Atkeson, Andrew
10
DeSarbo, Wayne
10
Duffie, Darrell
10
Jong, Frank de
10
Kehoe, Patrick J.
10
Leisch, Friedrich
10
Bergemann, Dirk
9
Rogers, John H.
9
Tkaczynski, Aaron
9
Bruwer, Johan
8
Caporale, Guglielmo Maria
8
Grün, Bettina
8
Nijkamp, Peter
8
Pepels, Werner
8
Simkin, Lyndon
8
Weill, Pierre-Olivier
8
Cespa, Giovanni
7
DeSarbo, Wayne S.
7
Morris, Stephen
7
Spann, Martin
7
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6
Chawla, Deepak
6
Degryse, Hans
6
Edmond, Chris
6
Engel, Charles
6
Gadenne, Lucie
6
Girardi, Alessandro
6
Grigolon, Laura
6
Harvey, Campbell R.
6
Kesting, Tobias
6
Kruger, Martinette
6
Malamud, Semyon
6
Manso, Gustavo
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Academy of Marketing
1
Academy of Marketing / Special Interest Group in Market Segmentation
1
Universität St. Gallen / Institut für Marketing und Handel
1
Warwick Business School
1
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Marketing strategy processes and tools
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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ECONIS (ZBW)
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Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
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2
Development of a resource-based model of market segmentation
Sausen, Karsten
-
2006
Persistent link: https://www.econbiz.de/10003313465
Saved in:
3
Proceedings of SIG Market Segmentation Research Seminar : Warwick Business School, 29th June 2004
Sausen, Karsten
(
contributor
);
Dibb, Sally
(
contributor
)
-
Academy of Marketing / Special Interest Group in Market …
-
2004
Persistent link: https://www.econbiz.de/10003354619
Saved in:
4
Status quo der Segmentierung in Schweizer Unternehmen
Sausen, Karsten
;
Tomczak, Torsten
- In:
Thexis : Fachzeitschrift für Marketing ; …
20
(
2003
)
4
,
pp. 2-7
Persistent link: https://www.econbiz.de/10001930289
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