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isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
7
Marktsegmentierung
7
B-to-B-Marketing
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Consumer behaviour
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Konsumentenverhalten
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Lieferantenmanagement
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Marketingmanagement
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Air cargo transport
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Buying behavior
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Category Management
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Customer need
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Customer satisfaction
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Dienstleistungsmanagement
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Multi-level marketing
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Araujo, Luis
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Azimont, Frank
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Blocker, Christopher P.
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Ching-Wei, Lien
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Ellegaard, Chris
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Flint, Daniel J.
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Harrison, Debbie
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Kjellberg, Hans
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Mantrala, Murali K.
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Ming-Chih, Tsai
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Pedersen, Carsten Lund
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of retailing and consumer services
31
NBER working paper series
24
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
Tourism economics : the business and finance of tourism and recreation
13
CESifo working papers
12
Gabler Edition Wissenschaft
12
European journal of marketing : EJM
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
10
Journal of international financial markets, institutions & money
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of financial economics
9
Journal of food products marketing
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1
Incorporating direct customers' customer needs in a multi-dimensional B2B market segmentation approach
Tang, Yihui
;
Mantrala, Murali K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 252-263
Persistent link: https://www.econbiz.de/10014555812
Saved in:
2
Is segmentation a theory? : improving the theoretical basis of a foundational concept in business-to-business marketing
Ritter, Thomas
;
Pedersen, Carsten Lund
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 82-92
Persistent link: https://www.econbiz.de/10014456187
Saved in:
3
Generalized linear interactive model for market segmentation : the air freight market
Ming-Chih, Tsai
;
Yi-Ting, Tsai
;
Ching-Wei, Lien
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 439-446
Persistent link: https://www.econbiz.de/10008991566
Saved in:
4
Segmenting a market in the making : industrial market segmentation as construction
Harrison, Debbie
;
Kjellberg, Hans
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 784-792
Persistent link: https://www.econbiz.de/10008737505
Saved in:
5
Unfolding implementation in industrial market segmentation
Boejgaard, John
;
Ellegaard, Chris
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1291-1299
Persistent link: https://www.econbiz.de/10008807127
Saved in:
6
The making of a petrol station and the "on-the-move consumer" : classification devices and the shaping of markets
Azimont, Frank
;
Araujo, Luis
- In:
Industrial marketing management : the international …
39
(
2010
)
6
,
pp. 1010-1018
Persistent link: https://www.econbiz.de/10008655042
Saved in:
7
Customer segments as moving targets : integrating customer value dynamism into segment instability logic
Blocker, Christopher P.
;
Flint, Daniel J.
- In:
Industrial marketing management : the international …
36
(
2007
)
6
,
pp. 810-822
Persistent link: https://www.econbiz.de/10003507271
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