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subject:"Clusteranalyse"
~person:"Vijay, T. Sai"
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Clusteranalyse
Consumer behaviour
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Market segmentation
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Marktsegmentierung
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India
3
Indien
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market segmentation
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Cluster analysis
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Einkaufszentrum
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cluster analysis
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mall management
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retail stores
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shoppers' behaviour
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shopping experience
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impulsive buying behavior
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information
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k-mean clustering
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need fulfillment shoppers
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online market segmentation
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Vijay, T. Sai
Tkaczynski, Aaron
7
Dolnicar, Sara
5
DeSarbo, Christian F.
3
Leisch, Friedrich
3
Parsad, Chandan
3
Prashar, Sanjeev
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Prebensen, Nina K.
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Rundle-Thiele, Sharyn
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Sondhi, Neena
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Walsh, Gianfranco
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DeSarbo, Wayne D.
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Mumcu, Ceyda
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Neslin, Scott A.
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Schwanenberg, Stefan
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Aggarwal, Himanshu
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Aghdaie, Mohammad Hasan
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Ahuja, Vandana
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Akhondzadeh-Noughabi, Elham
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Albaum, Gerald S.
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Asian Academy of Management journal : AAMJ
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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Segmenting young Indian impulsive shoppers
Prashar, Sanjeev
;
Parsad, Chandan
;
Vijay, T. Sai
- In:
Journal of international consumer marketing
29
(
2017
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10011669314
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2
Segmenting online shoppers : a study of consumers' web portal selection motivations for e-shopping
Prashar, Sanjeev
;
Vijay, T. Sai
;
Parsad, Chandan
- In:
Asian Academy of Management journal : AAMJ
21
(
2016
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10011664992
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