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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
11
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11
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International marketing ; Vol. 2
4
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ECONIS (ZBW)
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Is "culture" a justifiable variable for market segmentation? : a cross-cultural example
Lindridge, Andrew
;
Dibb, Sally
-
2009
Persistent link: https://www.econbiz.de/10003785620
Saved in:
2
The end of corporate imperialism
Prahalad, Coimbatore K.
;
Lieberthal, Kenneth G.
-
2009
Persistent link: https://www.econbiz.de/10003787121
Saved in:
3
Blue ocean strategy : from theory to practice
Kim, W. Chan
;
Mauborgne, Renée
-
2009
Persistent link: https://www.econbiz.de/10003787713
Saved in:
4
Product differentiation and market segmentation as alternative marketing strategies
Smith, Wendell R.
-
2009
Persistent link: https://www.econbiz.de/10003836092
Saved in:
5
Benefit segmentation : a useful tool for financial investment services
Chang, Tung-zong
;
Chen, Su-Jane
-
2009
Persistent link: https://www.econbiz.de/10003836096
Saved in:
6
Development of a taxonomy of strategic market segmentation : a framwork for bridging the implementation gap between normative segementation and business practice
Sausen, Karsten
;
Tomczak, Torsten
;
Herrmann, Andreas
-
2009
Persistent link: https://www.econbiz.de/10003836102
Saved in:
7
Situation segmentation in the international marketplace : the Japanese snack market
Gehrt, Kenneth C.
;
Shim, Soyeon
-
2008
Persistent link: https://www.econbiz.de/10003655851
Saved in:
8
A new approach to country segmentation utilizing multinational diffusion patterns
Helsen, Kristiaan
;
Jedidi, Kamel
;
DeSarbo, Wayne
-
2008
Persistent link: https://www.econbiz.de/10003655856
Saved in:
9
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
10
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
11
Segmenting cyberspace : a customer typology for the internet
Barnes, Stuart J.
-
2008
Persistent link: https://www.econbiz.de/10003657602
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