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~subject:"Produktqualität"
~subject:"Brand management"
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Produktqualität
Brand management
Schaumwein
50
Sparkling wine
41
France
20
Frankreich
20
Weinbau
13
Wine industry
13
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9
Champagne-Ardenne
8
Consumer behaviour
7
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Wine trade
6
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Wein
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Luxury goods
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Luxusgüter
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Wine
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Barrère, Christian
1
Charters, Steve
1
Cool, Karel O.
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Desbois-Thibault, Claire
1
Gergaud, Olivier
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Giraud-Héraud, Eric
1
Harding, Graham
1
Henderson, James
1
Kniazeva, Maria
1
Laye, Jacques
1
Spielmann, Nathalie
1
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1
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Brand management in emerging markets : theories and practice
1
Economie appliquée : archives de l'Institut de Sciences Mathématiques et Economiques Appliquées ; an international journal of economic analysis
1
Enometrica : review of the Vineyard Data Quantification Society and the European Association of Wine Economists
1
European business and brand building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
1
History of retailing and consumption
1
Journal of business research : JBR
1
Restructuring strategy : new networks and industry challenges
1
Revue d'économie industrielle
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1
The language of champagne in nineteenth-century Britain
Harding, Graham
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
Saved in:
2
It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
Saved in:
3
Authenticity in the mirror of consumer memories, or drinking champagne in Russia
Kniazeva, Maria
;
Charters, Steve
- In:
Brand management in emerging markets : theories and practice
,
(pp. 121-136)
.
2014
Persistent link: https://www.econbiz.de/10010417741
Saved in:
4
Champagne : a distinguished wine? ; the creation of champagne's brand image
Desbois-Thibault, Claire
- In:
European business and brand building : [the papers of …
,
(pp. 99-112)
.
2012
Persistent link: https://www.econbiz.de/10009520659
Saved in:
5
Commitment to commercialization and quality choices in the Champagne wine producer-distributor relationship
Laye, Jacques
;
Giraud-Héraud, Eric
- In:
Enometrica : review of the Vineyard Data Quantification …
4
(
2011
)
1
,
pp. 9-32
Persistent link: https://www.econbiz.de/10009684377
Saved in:
6
Maintaining collective assets, the tragedy of the commons, and supply chain performance : the case of the champagne industry
Cool, Karel O.
;
Henderson, James
- In:
Restructuring strategy : new networks and industry …
,
(pp. 17-43)
.
2005
Persistent link: https://www.econbiz.de/10002601538
Saved in:
7
Un processus évolutionnaire de création institutionnelle d'une convention de qualité : l'histoire exemplaire de la création d'un produit de luxe, le champagne
Barrère, Christian
- In:
Economie appliquée : archives de l'Institut de …
56
(
2003
)
3
,
pp. 133-169
Persistent link: https://www.econbiz.de/10001812048
Saved in:
8
Emergence et dynamique du phénomène de réputation : le vin de Champagne ; entre savoir-faire et faire savoir
Gergaud, Olivier
;
Vignes, Annick
- In:
Revue d'économie industrielle
(
2000
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10001653064
Saved in:
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