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Grünhagen, Marko
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Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
New developments in the theory of networks : franchising, alliances and cooperatives
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Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
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Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko
;
Dant, Rajiv P.
;
Zhu, Mingxia
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10009658099
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Market saturation or market concentration : evidence on competition among U.S. limited service franchise brands
Stassen, Robert E.
;
Grünhagen, Marko
- In:
New developments in the theory of networks : …
,
(pp. 117-133)
.
2011
Persistent link: https://www.econbiz.de/10008909650
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