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Amerikanisch
Fast-food industry
348
Schnellgastronomie
348
USA
84
United States
84
Gastronomie
74
Restaurant industry
74
Consumer behaviour
70
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70
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63
Fast food
62
Dienstleistungsqualität
40
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40
Customer satisfaction
38
Kundenzufriedenheit
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McDonald's Corporation
35
Eating habit
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Ernährungsverhalten
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Deutschland
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Germany
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Transnational corporation
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Body weight
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Ernährungsindustrie
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Markenführung
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Beziehungsmarketing
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Food
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Lebensmittel
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Relationship marketing
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Welt
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Dant, Rajiv P.
2
Grünhagen, Marko
2
Vrontis, Demetris
2
Ahnefeld, Martin
1
Eckhardt, Giana M.
1
Houston, Michael J.
1
Jacobs, Gabriele
1
Jeon, Hyo Jin
1
Kogetsidis, Harry
1
Meiseberg, Brinja
1
Pavlou, Pavlos
1
Podnar, Klement
1
Rekom, Johan van
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Schiereck, Dirk
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Varson Ebrecht, Harald
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Journal for international business and entrepreneurship development
2
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
2
Aktuelle Entwicklungen im Finanzdienstleistungsbereich : 3. Liechtensteinisches Finanzdienstleistungs-Symposium an der Fachhochschule Liechtenstein ; mit 50 Tabellen
1
Cross-cultural and critical perspectives on brands
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Cultural convergence in emerging markets : the case of McDonald's in China and India
Jeon, Hyo Jin
;
Meiseberg, Brinja
;
Dant, Rajiv P.
; …
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
2
,
pp. 732-749
Persistent link: https://www.econbiz.de/10011457350
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2
Emerging consumer perspectives on American franchise offerings : variety seeking behavior in China
Grünhagen, Marko
;
Dant, Rajiv P.
;
Zhu, Mingxia
- In:
Journal of small business management : JSBM ; a joint …
50
(
2012
)
4
,
pp. 596-620
Persistent link: https://www.econbiz.de/10009658099
Saved in:
3
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
4
Environmental analysis as a means to customer satisfaction: the case of Starbucks in Cyprus
Vrontis, Demetris
;
Kogetsidis, Harry
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 188-204
Persistent link: https://www.econbiz.de/10003771027
Saved in:
5
The external environment and its effect on strategic marketing planning: a case study for McDonald's
Vrontis, Demetris
;
Pavlou, Pavlos
- In:
Journal for international business and entrepreneurship …
3
(
2006/08
)
3/4
,
pp. 289-307
Persistent link: https://www.econbiz.de/10003771042
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6
Capturing the essence of a corporate brand personality : a Western brand in Eastern Europe
Rekom, Johan van
;
Jacobs, Gabriele
;
Verlegh, Peeter W. J.
; …
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10003458920
Saved in:
7
Realoptionsbewertung von Markteintrittstrategien - eine fiktive Anwendung am Beispiel der Starbucks Coffee Company
Ahnefeld, Martin
;
Varson Ebrecht, Harald
;
Schiereck, Dirk
- In:
Aktuelle Entwicklungen im Finanzdienstleistungsbereich …
,
(pp. 33-53)
.
2004
Persistent link: https://www.econbiz.de/10002033110
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