//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Austria"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Selbstmedikationsmittel"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Austria
OTC pharmaceuticals
56
Rezeptfreies Arzneimittel
56
Deutschland
17
Germany
17
Consumer behaviour
16
Konsumentenverhalten
16
USA
12
United States
12
Arzneimittel
11
Pharmaceutical industry
11
Pharmaceuticals
11
Pharmaindustrie
11
Advertising effects
9
Werbewirkung
9
Advertising
8
Theorie
8
Theory
8
Werbung
8
Arzneimittelmarkt
7
Pharmaceutical market
7
Bundling strategy
6
Estimation
6
Leistungsbündel
6
Schätzung
6
Advertising regulation
5
Competitive strategy
5
Pharmaceutical distributors
5
Pharmahandel
5
Werbebeschränkung
5
Wettbewerbsstrategie
5
Marketing management
4
Marketingmanagement
4
Preis
4
Preismanagement
4
Price
4
Pricing strategy
4
Cost structure
3
Disease
3
Economies of scope
3
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
German
1
Author
All
Pichler, Eva
2
Boeheim, Michael H.
1
Böheim, Michael
1
Diehl, Sandra
1
Koinig, Isabell
1
Mueller, Barbara
1
Published in...
All
Bridging the gap between advertising academia and practice
1
Economics of competition
1
Wirtschaftspolitische Blätter
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
Saved in:
2
Der Selbstmedikationsmarkt im Umbruch : von Monopolrenten, wohlerworbenen Rechten und (noch) ungenutzten Deregulierungsspielräumen
Böheim, Michael
;
Pichler, Eva
- In:
Wirtschaftspolitische Blätter
62
(
2015
)
3
,
pp. 499-519
Persistent link: https://www.econbiz.de/10011446954
Saved in:
3
The market for self-medication in Austria : the competition economist's point of view
Boeheim, Michael H.
;
Pichler, Eva
- In:
Economics of competition
,
(pp. 19-32)
.
2013
Persistent link: https://www.econbiz.de/10009754997
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->