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subject:"2000-2008"
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Search: subject_exact:"Selbstmedikationsmittel"
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2000-2008
OTC pharmaceuticals
56
Rezeptfreies Arzneimittel
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Deutschland
17
Germany
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Consumer behaviour
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Konsumentenverhalten
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USA
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Theorie
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Arzneimittelmarkt
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Bundling strategy
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Advertising regulation
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Competitive strategy
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Pharmaceutical distributors
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Pharmahandel
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Werbebeschränkung
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Wettbewerbsstrategie
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Marketing management
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Marketingmanagement
4
Preis
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Preismanagement
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Price
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Austria
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Cost structure
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Disease
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An, Soontae
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DeLorme, Denise E.
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Huh, Jisu
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Santermans, Freddy
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International journal of pharmaceutical and healthcare marketing : IJPHM
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The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
2
Herausforderungen für die europäische OTC-Industrie : Chancen und Risiken
Santermans, Freddy
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002449466
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