Kincaid, Clark S.; Corsun, David L. - In: International Journal of Contemporary Hospitality Management 15 (2003) 4, pp. 226-231
For years, menu design consultants have asserted that the layout of the items on menus is asociated with item sales. To date, no scientific studies exist either supporting or refuting this assertion. In order to test this relationship we conducted a field experiment in which we tracked the...