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subject:"Strategic management"
~person:"Cron, William L."
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Strategic management
Verkauf
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Marketingmanagement
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Cron, William L.
Lane, Nikala
10
Cravens, David W.
4
Piercy, Nigel
4
Ross, Aaron
4
Belz, Christian
3
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Lemkin, Jason
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Lee, You-Cheong
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Journal of the Academy of Marketing Science
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The strategic role of the sales force : perceptions of senior sales executives
Cron, William L.
;
Baldauf, Artur
;
Leigh, Thomas W.
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
5
,
pp. 471-489
Persistent link: https://www.econbiz.de/10010417563
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