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isPartOf:"Harvard business review : HBR"
~isPartOf:"Handel und Internationales Marketing / Retailing and International Marketing"
~language:"eng"
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Waber, Ben
;
Magnolfi, Jennifer
;
Lindsay, Greg
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 68-77
Persistent link: https://www.econbiz.de/10010417527
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