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~person:"Veg-Sala, Nathalie"
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Brand management
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Veg-Sala, Nathalie
Liu, Kecheng
11
Rossolatos, George
8
Sebeok, Thomas Albert
5
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4
Leeuwen, Theo van
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Floch, Jean-Marie
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Gallert, Klaus
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Guichard, Nathalie
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Klein, Martin
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Kress, Gunther R.
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Global journal of business research : GJBR
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
3
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
4
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
Saved in:
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