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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Research in consumer behavior"
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Cases on branding strategies and product development : successes and pitfalls
Research in consumer behavior
Accounting forum : advancing the interdisciplinary and global connection of accounting research
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Of gates and doors : a critical reflection on agency
Fernandez, Karen V.
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2015
Persistent link: https://www.econbiz.de/10011657495
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