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isPartOf:"Cases on branding strategies and product development : successes and pitfalls"
~isPartOf:"Schriftenreihe Schwerpunkt Marketing / Arbeitspapier"
~isPartOf:"Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009"
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Cases on branding strategies and product development : successes and pitfalls
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
6
International journal of market research : JMRS ; the journal of the Market Research Society
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Approaches to semiotics
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Tourism management : research, policies, practice
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Preprint / Centralʹnyj Ėkonomiko-Matematičeskij Institut
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The journal of brand management : an international journal
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Working paper series / Frankfurt School of Finance & Management
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Dynamics and change in organizations : studies in organizational semiotics
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E-consumers in the era of new tourism
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Homo oeconomicus
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Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen
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International journal of retail & distribution management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in Multimedia and Interactive Technologies (AMIT)
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Advances in industrial engineering and operations research : [revised and extended articles written by prominent researchers participating in the International MultiConference of Engineers and Computer Scientists (IMECS) 2007 ; held in Hong Kong on March 21 - 23, 2007]
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
Saved in:
2
Using organizational semiotics methods for information systems architecture design
Luo, Aimin
;
Liu, Kecheng
- In:
Information systems in the changing era : theory and …
,
(pp. 10-17)
.
2009
Persistent link: https://www.econbiz.de/10003991219
Saved in:
3
A bibliometric study on organisational semiotics literatures
Zhang, Yunchuan
;
Liu, Kecheng
- In:
Information systems in the changing era : theory and …
,
(pp. 33-39)
.
2009
Persistent link: https://www.econbiz.de/10003991222
Saved in:
4
A semiotic and constructivist paradigm in the Internet Information Provision
Zhang, Ge
;
Zhang, Yunchuan
- In:
Information systems in the changing era : theory and …
,
(pp. 80-85)
.
2009
Persistent link: https://www.econbiz.de/10003991468
Saved in:
5
A semiotic approach in analysing intrinsic values of information for decision-making
Liu, Binbin
;
Nakata, Keiichi
- In:
Information systems in the changing era : theory and …
,
(pp. 130-137)
.
2009
Persistent link: https://www.econbiz.de/10003991518
Saved in:
6
An analysis of the process of information realization in information systems based on hermeneutics and semiotics
Wang, Sufen
;
Hu, Xiaohong
;
Feng, Junkang
- In:
Information systems in the changing era : theory and …
,
(pp. 166-172)
.
2009
Persistent link: https://www.econbiz.de/10003991524
Saved in:
7
Innovativität von Unternehmen aus Konsumentensicht : eine semiotische Analyse
Wiludda, Melanie
-
2006
Persistent link: https://www.econbiz.de/10003314134
Saved in:
8
Werte als Grundlage der Kundensegmentierung : eine kritische Analyse der Semiometrie
Constanze, Paul
-
2005
Persistent link: https://www.econbiz.de/10003108955
Saved in:
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