//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Celhay, Franck"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Semiotics"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
2
Design
2
Konsumentenverhalten
2
Packaging
2
Semiotics
2
Verpackung
2
Art history
1
Brand image
1
Brand management
1
Branding
1
China
1
Communication
1
Kommunikation
1
Markenführung
1
Markenimage
1
Product design
1
Produktgestaltung
1
Simplicity
1
Wein
1
Weinbau
1
Wine
1
Wine industry
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Dissertation u.a. Prüfungsschriften
Aufsatz in Zeitschrift
Article in journal
2
Language
All
English
2
Author
All
Celhay, Franck
Lassus, Christel de
4
Veg-Sala, Nathalie
4
Hunter, William Cannon
3
Silhouette-Dercourt, Virginie
3
Bechstein, Gabriele
2
Breton, Gaétan
2
Guichard, Nathalie
2
Lawes, Rachel
2
Mattozzi, Alvise
2
Ostergaard, Per
2
Parolin, Laura Lucia
2
Paroutis, Sotirios
2
Pessôa, Luís Alexandre Grubits de Paula
2
Roux, Elyette
2
Singla, Vikas
2
Smith, Robert
2
Aakhus, Mark
1
Abbas, Rumaila
1
Acharya, Manaswini
1
Ackermann, Carsten
1
Adegbite, Emmanuel
1
Allison, Rachel
1
Aloui, Narjess
1
Amdouni, Cyrine
1
Amler, Robert W.
1
Andrews, Robert
1
Anido Freire, N.
1
Arefieva, Veronika
1
Arning, Chris
1
Backes, Kayla
1
Baden, Denise
1
Badot, Olivier
1
Bailey, Janis
1
Baines, Paul
1
Bandara, Priyantha
1
Bansal, Gaurav
1
Barnham, Chris
1
Barros, Denise Franca
1
Belk, Russell W.
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing and consumer services
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Package graphic design and communication across cultures : an investigation of Chinese consumers' interpretation of imported wine labels
Celhay, Franck
;
Cheng, Peiyao
;
Masson, Josselin
;
Li, Wenhua
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10012288650
Saved in:
2
Is less more or a bore? : package design simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->