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person:"Breton, Gaétan"
~person:"Veg-Sala, Nathalie"
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Search: subject_exact:"Semiotics"
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Breton, Gaétan
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1
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
3
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
4
Telling the privatization story : a study of the president's letter
Gendron, Denis
;
Breton, Gaétan
- In:
Society and business review
8
(
2013
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10009767799
Saved in:
5
Restoring social legitimacy : discursive strategies used by a pharmaceutical industry leader
Hasbani, Marc
;
Breton, Gaétan
- In:
Society and business review
8
(
2013
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10009711725
Saved in:
6
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
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