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person:"Breton, Gaétan"
~person:"Veg-Sala, Nathalie"
~subject:"Brand extensions"
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Veg-Sala, Nathalie
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The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
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