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type_genre:"Fallstudie"
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Search: subject_exact:"Semiotics"
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Semiotics
8
Semiotik
8
USA
4
United States
4
Brand management
3
Markenführung
3
Brasilien
2
Brazil
2
1988-2007
1
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Article
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Fallstudie
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Andersen, Thomas Hestbæk
1
Baranauskas, M. C. C.
1
Boggio, Cecilia
1
Breton, Gaétan
1
Cocozza Simoni, C. A.
1
Evans, Malcolm
1
Hasbani, Marc
1
Hynes, Geraldine E.
1
Höllerer, Markus A.
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Jancsary, Dennis
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Janson, Marius A.
1
Leeuwen, Theo van
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Maggio-Muller, Katja
1
McGregor, Lyn
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Meincke Melo, A.
1
Meyer, Renate E.
1
Potocki, James
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Sudarśan, Sudio
1
Vaara, Eero
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
2
Cases on branding strategies and product development : successes and pitfalls
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
1
Routledge studies in management, organizations and society
1
Society and business review
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ECONIS (ZBW)
8
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1
Visual and multimodal research in organization and management studies
Höllerer, Markus A.
;
Leeuwen, Theo van
;
Jancsary, Dennis
; …
-
2019
Persistent link: https://www.econbiz.de/10011963821
Saved in:
2
Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
.
2015
Persistent link: https://www.econbiz.de/10010504632
Saved in:
3
Restoring social legitimacy : discursive strategies used by a pharmaceutical industry leader
Hasbani, Marc
;
Breton, Gaétan
- In:
Society and business review
8
(
2013
)
1
,
pp. 71-89
Persistent link: https://www.econbiz.de/10009711725
Saved in:
4
Using semiotic analysis to determine effectiveness of advertising in Internet marketing
Hynes, Geraldine E.
;
Janson, Marius A.
- In:
Discourse, identities and genres in corporate …
,
(pp. 163-184)
.
2010
Persistent link: https://www.econbiz.de/10009013069
Saved in:
5
Automobile advertising for cultural elites : a multimodal analysis
Boggio, Cecilia
- In:
Discourse, identities and genres in corporate …
,
(pp. 145-161)
.
2010
Persistent link: https://www.econbiz.de/10009013072
Saved in:
6
Culture, communications and business : the power of advanced semiotics
Maggio-Muller, Katja
;
Evans, Malcolm
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003693171
Saved in:
7
Towards a social-based process for information system development : a case study
Cocozza Simoni, C. A.
;
Meincke Melo, A.
;
Baranauskas, …
- In:
Project management and risk management in complex …
,
(pp. 177-192)
.
2007
Persistent link: https://www.econbiz.de/10003606148
Saved in:
8
Hide 'n' seek : driving disruption in skincare
McGregor, Lyn
;
Potocki, James
- In:
Market research best practice : 30 visions for the …
,
(pp. 539-552)
.
2007
Persistent link: https://www.econbiz.de/10003551957
Saved in:
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