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Cases on branding strategies and product development : successes and pitfalls
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
6
Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
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International journal of market research : JMRS ; the journal of the Market Research Society
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Approaches to semiotics
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The journal of brand management : an international journal
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Dynamics and change in organizations : studies in organizational semiotics
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E-consumers in the era of new tourism
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Europäische Hochschulschriften / 40
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Europäische Hochschulschriften / 5
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Homo oeconomicus
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Innovative Unternehmensführung : Planung, Durchführung und Kontrolle von Innovationen
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International journal of retail & distribution management
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Journal of advertising : official publication of the American Academy of Advertising
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Mind & society : adaptive behaviours under risk and uncertainty
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Proceedings of I-KNOW '09 : 9th International Conference on Knowledge Management and Knowledge Technologies ; proceedings of I-SEMANTICS '09, 5th International Conference on Semantic Systems, Graz, Austria, September 2 - 4, 2009
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Routledge studies in management, organizations and society
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Accounting forum : advancing the interdisciplinary and global connection of accounting research
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Acta Academiae Oeconomicae Helsingiensis / A
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Advances in Multimedia and Interactive Technologies (AMIT)
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Advances in industrial engineering and operations research : [revised and extended articles written by prominent researchers participating in the International MultiConference of Engineers and Computer Scientists (IMECS) 2007 ; held in Hong Kong on March 21 - 23, 2007]
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Semiotics of brand building : case of the Muthoot Group
Sudarśan, Sudio
- In:
Cases on branding strategies and product development : …
,
(pp. 298-326)
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2015
Persistent link: https://www.econbiz.de/10010504632
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