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~isPartOf:"International journal of retail & distribution management"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
~subject:"Brand"
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Brands defined as semiotic marketing systems
Conejo, Francisco
;
Wooliscroft, Ben
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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