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~subject:"Werbung"
~person:"Ritson, Mark"
~person:"Belk, Russell W."
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Werbung
Advertising
3
Advertising effects
3
Semiotics
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Semiotik
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Werbewirkung
3
1930-1940
1
Außenwerbung
1
Cultural history
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Kulturgeschichte
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Shanghai
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Ritson, Mark
Belk, Russell W.
Pessôa, Luís Alexandre Grubits de Paula
2
Puntoni, Stefano
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Schroeder, Jonathan E.
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Bandara, Priyantha
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Umiker-Sebeok, Jean
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Yazdanparast, Atefeh
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Journal of advertising : official publication of the American Academy of Advertising
2
ERIM report series research in management
1
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ECONIS (ZBW)
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Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
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2
Meaning matters : polysemy in advertising
Puntoni, Stefano
;
Schroeder, Jonathan E.
;
Ritson, Mark
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 51-64
Persistent link: https://www.econbiz.de/10003986806
Saved in:
3
Advertising consumer culture in 1930s Shanghai : globalization and localization in yuefenpai
Zhao, Xin
;
Belk, Russell W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 45-56
Persistent link: https://www.econbiz.de/10003732317
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