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institution:"Kassel University Press GmbH"
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Brand management
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Markenpolitik
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Semiotik
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Rossolatos, George
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Kassel University Press GmbH
Deutsche Gesellschaft für Semiotik
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Wirtschafts- und Sozialwissenschaftliche Fakultät, Friedrich-Alexander-Universität Erlangen-Nürnberg
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Arbeitskreis für Internationale Wissenschaftskommunikation
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Copenhagen Symposium <1, 1989>
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IGI Global
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International Association for Semiotic Studies
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International Workshop on Organisational Semiotics <3, 2000, Stoke-on-Trent; Stafford>
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Schweizerische Gesellschaft für Kulturtheorie und Semiotik
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Schweizerische Gesellschaft für Semiotik
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Semiotisches Kolloquium <3, 1981, Hamburg>
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Staffordshire University <Stoke-on-Trent; Stafford>
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Summer School of Critical Semiotics <1, 1984, Utrecht>
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Österreichische Gesellschaft für Semiotik
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Handbook of brand semiotics
Rossolatos, George
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2015
Persistent link: https://www.econbiz.de/10011405273
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