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person:"Aktaş, Semra Gunay"
~person:"Veg-Sala, Nathalie"
~person:"Gahmberg, Henrik"
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Search: subject_exact:"Semiotik"
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Semiotik
7
Semiotics
5
Brand management
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Brand extension
3
Luxury
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Markentransfer
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Aktaş, Semra Gunay
Veg-Sala, Nathalie
Gahmberg, Henrik
Liu, Kecheng
12
Henselmann, Klaus
8
Klein, Martin
8
Rossolatos, George
8
Herrmann-Pillath, Carsten
5
Oswald, Laura R.
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Sebeok, Thomas Albert
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Leeuwen, Theo van
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Maier, Christian
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Raschdorf, Florian
4
Sugumaran, Vijayan
4
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3
Höllerer, Markus A.
3
Jancsary, Dennis
3
Lassus, Christel de
3
Lawes, Rachel
3
Pasquier, Martial
3
Petras, André
3
Tarasova, Natalija A.
3
Ackermann, Carsten
2
Adegbite, Emmanuel
2
Amler, Robert W.
2
Andersen, Thomas Hestbæk
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Bazil, Vazrik
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Bechstein, Gabriele
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Gallert, Klaus
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Guichard, Nathalie
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Heilbrunn, Benoît
2
Jakobsen, Michael
2
Kress, Gunther R.
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Leukel, Joerg
2
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Acta Academiae Oeconomicae Helsingiensis / A
1
E-consumers in the era of new tourism
1
Global journal of business research : GJBR
1
Helsinki School of Economics / C
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
2
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1
Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
Marketing for new tourism perceived by East Asian e-consumers
Sezgin, Erkan
;
Aktaş, Semra Gunay
- In:
E-consumers in the era of new tourism
,
(pp. 123-135)
.
2016
Persistent link: https://www.econbiz.de/10011443723
Saved in:
3
The use of longitudinal case studies and semiotics for analysing brand development as process of assimilation or accommodation
Veg-Sala, Nathalie
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 373-392
Persistent link: https://www.econbiz.de/10010430673
Saved in:
4
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
Saved in:
5
Evidence on internet communication management strategies for luxury brands
Geerts, Angy
;
Veg-Sala, Nathalie
- In:
Global journal of business research : GJBR
5
(
2011
)
5
,
pp. 81-94
Persistent link: https://www.econbiz.de/10009012682
Saved in:
6
Semiotics of management
Broms, Henri
;
Gahmberg, Henrik
-
1987
Persistent link: https://www.econbiz.de/10004214541
Saved in:
7
Symbols and values of strategic managers : a semiotic approach
Gahmberg, Henrik
-
1986
Persistent link: https://www.econbiz.de/10004722457
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