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~person:"Parasuraman, A."
~person:"Lovelock, Christopher H."
~subject:"Dienstleistungsbetrieb"
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Dienstleistungsbetrieb
Dienstleistung
22
Marketing
12
Services
8
Dienstleistungssektor
6
Product quality
5
Produktqualität
5
Management
4
Dienstleistungsmarketing
3
Forschung
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Innovation
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Research
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Service industry
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Services marketing
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Beziehungsmarketing
2
Dienstleistungsqualität
2
Fallstudiensammlung
2
Kundendienst
2
Qualitätskontrolle
2
Relationship marketing
2
Service quality
2
Anlageverhalten
1
Behavioural finance
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Betriebliche Wertschöpfung
1
Big Data
1
Big data
1
Business model
1
Business start-up
1
Customer experience
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Design thinking
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Dienstleistungsinnovation
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Dynamic capabilities
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Dynamische Kompetenzen
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Einführung
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Einzelhandel
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Europa
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Parasuraman, A.
Lovelock, Christopher H.
Bruhn, Manfred
15
Corsten, Hans
8
Fend, Lars
5
Fitzsimmons, James A.
5
Hadwich, Karsten
5
Hofmann, Jürgen
5
Fitzsimmons, Mona J.
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Gössinger, Ralf
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Lingnau, Volker
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Stuhlmann, Stephan
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Swartz, Teresa A.
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Westerbarkey, Peter
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Ahlert, Dieter
1
Allgäuer, Jörg E.
1
Arens, Evi
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Benölken, Heinz
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Beritelli, Pietro
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Services marketing : people, technology, strategy
Lovelock, Christopher H.
;
Wirtz, Jochen
-
2007
-
6. ed.
Persistent link: https://www.econbiz.de/10003348508
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