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~person:"Parasuraman, A."
~type_genre:"Aufsatz im Buch"
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Dienstleistung
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Management
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Product quality
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Produktqualität
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Parasuraman, A.
Corsten, Hans
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Marketing-mix strategies - product strategy and promotion strategy
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ECONIS (ZBW)
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Communication and control processes in the delivery of service quality
Zeithaml, Valerie A.
;
Berry, Leonard L.
;
Parasuraman, A.
-
2009
Persistent link: https://www.econbiz.de/10003836350
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