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~isPartOf:"Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing"
~subject:"Markenführung"
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Markenführung
Dienstleistungsmanagement
6
Service management
6
Dienstleistungsmarketing
5
Services marketing
5
Dienstleistung
4
Beziehungsmarketing
3
Marketing
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Relationship marketing
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Deutschland
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Germany
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Theorie
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Theory
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06.11.1996
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Austria
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Automotive industry
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Brand
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Brand management
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Bundling strategy
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Customer integration
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Customer satisfaction
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Dienstleistungsbetrieb
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Dienstleistungssektor
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Empirical method
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Ganzzahlige Optimierung
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Integer programming
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Kfz-Industrie
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Leistungsbündel
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Markenartikel
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Jacob, Frank
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Oguachuba, Jane S.
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Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
Competition in higher education branding and marketing : national and global perspectives
12
Dienstleistungsmarken : Forum Dienstleistungsmanagement
2
International journal of hospitality management
2
Forum Dienstleistungsmanagement
1
International journal of contemporary hospitality management
1
Journal of retailing and consumer services
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Springer eBook Collection / Business and Economics
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SpringerLink / Bücher
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Wissenschaft & Praxis
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Zeitschrift Führung + Organisation : ZfO
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Zukunftsorientierter Wandel im Krankenhausmanagement : Outsourcing, IT-Nutzenpotenziale, Kooperationsformen, Change Management
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ECONIS (ZBW)
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Markenprofilierung durch produktbegleitende Dienstleistungen
Oguachuba, Jane S.
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2009
-
1. Auflage
Persistent link: https://www.econbiz.de/10003801712
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