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~person:"Hughes, Tim"
~isPartOf:"Journal of business-to-business marketing"
~subject:"Service-dominant logic"
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Service-dominant logic
Betriebliche Wertschöpfung
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Beziehungsmarketing
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Co-creation of value
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Customer integration
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Digitalisierung
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Journal of business-to-business marketing
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Marketing agency/client service-for-service provision in an age of digital transformation
Hughes, Tim
;
Vafeas, Mario
- In:
Journal of business-to-business marketing
26
(
2019
)
3/4
,
pp. 265-280
Persistent link: https://www.econbiz.de/10012196308
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